News
Patience and Persistence
I started this business in September 2016 as a way to take on a monopoly that accounts for ~85% of the sunglasses and eyewear market - Luxottica.
Kickstart Your Heart
When I first created Shades on Point Sunglass Co., I did so as a way to connect to the city I grew up in and, still to this day after more than a decade away, a city I still call home. Pittsburghers are extra-proud of their city. Show me a Pittsburgher who doesn’t have a list of reasons why Pittsburgh is the best city in America… maybe even the world.
It's A Beautiful Day To Rep Your 'Hood
Mr. Rogers was a man who believed that we all needed a place to belong, to feel loved. A man who understood the power of a neighborhood, and every day, invited us all to be part of his with a catchy song and a simple smile.
You Can't Knock The Hustle
As an entrepreneur, heck, as a human being, I have people who I look to for inspiration and motivation. We all do. I’m sure you’ve got a list of go-to Instagram handles that are the first thing you look at in the morning or the last you look at before bed. One of mine is Gary Vaynerchuk, or Gary Vee.
One, Two, Three and to the Four
It’s a Yinz-plosion Over Here!
If you’ve seen my latest vlog, you know that it was another big week for us here at Shades on Point and another testament to greatness of the city of Pittsburgh. There’s something about the people of this city and the way we all come together to support each other that’s pretty awesome.
One ain't enough, I need two.
Marketing for a start-up is a lot different from marketing for a Fortune 100 company. My CMO and I both have day jobs at some of the biggest companies on the planet, so the thinking we are immersed in on a daily basis almost has to go out the window when it comes to the marketing strategy for our start-up… almost.
It Was All a Dream...
It’s been an incredible start for Shades on Point! We’re overwhelmed with the support we’ve received from so many. What started as a simple desire to “do it better,” has become a dedication to create something from nothing – and I couldn’t be more humbled by our launch.