Thoughts From a Balcony
It’s hard to believe it’s already been two years since we launched Shades on Point Sunglass Co.!
Reminiscing on this crazy journey we’ve been on, I thought I’d give you some insight into this adventure based on questions I’ve received from friends, family, coworkers, customers, social media, interviews and other small business owners.
One ain't enough, I need two.
Marketing for a start-up is a lot different from marketing for a Fortune 100 company. My CMO and I both have day jobs at some of the biggest companies on the planet, so the thinking we are immersed in on a daily basis almost has to go out the window when it comes to the marketing strategy for our start-up… almost.