News

My Story

My Story

Just before classes and campus commitments get back into full swing, Kirsten, our other Shades Brand Ambassador, took time out of her busy summer to share where her fondness for sunglasses comes from. By the end of this blog post, her touching, personal story will have you feeling like you've known her your whole life. Continue to follow Kirsten and her love for food on Instagram @thegirlwhoatepgh, and you'll quickly realize just how good her taste is in not only Shades, but also cuisine. 

You Can't Knock The Hustle

You Can't Knock The Hustle

As an entrepreneur, heck, as a human being, I have people who I look to for inspiration and motivation. We all do. I’m sure you’ve got a list of go-to Instagram handles that are the first thing you look at in the morning or the last you look at before bed. One of mine is Gary Vaynerchuk, or Gary Vee.

An Ode to Summer in Da 'Burgh

An Ode to Summer in Da 'Burgh

Grab a used envelope
Keep it dry, don't lick it
Time for a quick poem
On Uncle Jerry’s Points of Interest

One ain't enough, I need two.

One ain't enough, I need two.

Marketing for a start-up is a lot different from marketing for a Fortune 100 company. My CMO and I both have day jobs at some of the biggest companies on the planet, so the thinking we are immersed in on a daily basis almost has to go out the window when it comes to the marketing strategy for our start-up… almost.
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