As an entrepreneur, heck, as a human being, I have people who I look to for inspiration and motivation. We all do. I’m sure you’ve got a list of go-to Instagram handles that are the first thing you look at in the morning or the last you look at before bed. One of mine is Gary Vaynerchuk, or Gary Vee.
Marketing for a start-up is a lot different from marketing for a Fortune 100 company. My CMO and I both have day jobs at some of the biggest companies on the planet, so the thinking we are immersed in on a daily basis almost has to go out the window when it comes to the marketing strategy for our start-up… almost.