Patience and Persistence

I started this business in September 2016 as a way to take on a monopoly that accounts for ~85% of the sunglasses and eyewear market - Luxottica. You may be unfamiliar with this ~$70B company, but I guarantee that you're familiar with their overpriced products. Ray-Ban, Oakley, Persol, Oliver Peoples, Sunglass Hut, LensCrafters, Pearle Vision, Target and Sears Optical, as well as licensed production for companies such as Burberry, D&G, Prada and Chanel are all part of their empire. Key executives have admitted to monopolistic price markups of well over 1,000%... just because they can and they know that YOU have very few other options.

We don't have that option. Despite rising production costs, we keep our prices reasonable enough to provide a quality product with a polarized lens and pride ourselves on our excellent track record of customer service. Did you accidentally break your glasses? Sure, let's talk about it. Do you have a group or wedding party you want to give Shades to as a gift? Yes, we can work with you on pricing. Love your Shades so much that you want to send us pics of you wearing them? We'll post those ALL DAY!

As always, thank you ALL for your continued support. I truly hope you have a wonderful Holiday Season.


Muz Signature


As a thank you for all of the support over the years for my small business, we're going to celebrate Small Business Saturday 2019 by giving you 50% off everything at Shades on Point! No code necessary.


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